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郑仕勇 副高级 (shiyongzheng123@whu.edu.cn)    

乐动网页版    

网络营销;旅游管理;企业管理;信息管理

个人简介

郑仕勇(1983.04-),男,广西桂林人,工学硕士、管理学博士,海南大学博士后(在站),现任乐动网页版商学院副教授、高级工程师、管理科学与工程硕士生导师;近年来主持、参与国家级、省部级项目10余项,在SCI /SCI /CSSCI /EI /CPCI检索期刊和国内权威、核心期刊发表论文50余篇。多次指导学生参加市调大赛、蓝桥杯软件设计大赛获奖。任IETIInternational Engineering and Technology Institute)国际合作委员会秘书长;IRIEMInternational Research Institute for Economics and Management)理事;IDSAIInstitute of Data Science and Artificial Intelligence)理事;广西自然科学基金评审专家;

教育背景

[1] 2016-2019, 武汉大学,经济与管理学院,管理学博士

[2] 2015-2016武汉大学,计算机学院,访问学者

[3] 2007-2010, 桂林理工大学,计算机学院,工学硕士

[4] 2003-2007, 桂林理工大学,计算机学院,工学学士

工作经历

[1] 2019-至今, 乐动网页版,商学院,副教授

[2] 2020-至今, 海南大学,管理学院,博士后

[3] 2010-2016, 贺州学院,计算机学院,高级工程师

主要荣誉
学术活动
教学信息

主要讲授本科课程包括《PythonR网络营销》《品牌管理》《销售管理》等研究生课程包括《商务英语》《数据决策与统计分析《管理研究方法》等。

主要论文
[1]ShiYong Zheng,Mingyue Wu,juyun liao*, The Impact of Destination Live Streaming on Viewers' Travel Intention[J]. Current Issues in Tourism,2022,8
[2]Wei Wang,Shiyong Zheng*,Relevancy or Diversity? Recommendation Strategy Based on The Degree of Multi-Context Use of News Feed Users[J]. Journal of Global Information Management,2022,8
[3]ShiYong Zheng,Salman Mirza* ,Rizwan Ali,Shaza Mehar.The mediation mechanism of ethical climate in the relationship of ethical leadership and internal whistleblowing intention[J]. Journal of Contemporary Issues in Business and Government ,2022,4(28),817-832
[4]Shiyong Zheng, Xinsen Ye, Weili Guan *, Yuping Yang, Jiaying Li, Biqing Li,Assessing the Influence of Green Innovation on the Market Performance of Small- and Medium-Sized Enterprises[J].SUSTAINABILITY ,2022,14(12977):1-17
[5]ShiYong Zheng,Jiarong Cui ,Chaojing Sun ,JiaYing Li ,BiQing Li , WeiLi Guan.The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People's Willingness to Protect the Environment[J]. International Journal of Environmental Research and Public Health,2022,19(15),1-18
[6]ShiYong Zheng, JiaYing Li, HaiJian Wang*, Dukhaykh Suad, Lei Wang, BiQing Li, Jie Peng.Do Product Characteristics Affect Customers' Participation in Virtual Brand Communities? An Empirical Study[J].Frontiers in Psychology,2022,1(12)1-11
[7]ShiYong Zheng, JiaYing Li, Wei Wang,HaiJian Wang*, Umair Akram, Lei Wang, BiQing Li.Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks[J].Frontiers in Psychology,2022,6(18)1-11
[8]Zheng ShiYong,LiuMao Hong,HUANG Jinde*.The influence of community structure on the diffusion of knowledge-a view based on market segmentation[J]. International Journal of Emerging Technologies in Learning, 2019,8(14)97-114
[9]Zheng, ShiYong ,Jiang, SuPing*. Application research of an innovative online education model in big data environment[J]. International Journal of Emerging Technologies in Learning, 2019 ,8(14)125-138
[10]Zheng ShiYong,Salman Mirza* ,Rizwan Ali,Shaza Mehar.The mediation mechanism of ethical climate in the relationship of ethical leadership and internal whistleblowing intention[J]. Journal of Contemporary Issues in Business and Government ,2022,4(28),817-832
[11]Wu jun, Zheng Shiyong*, Tang yi.Does ESG Disclosure Help Improve Intangible Capital? Evidence From A-Share Listed Companies[J]. Frontiers in Environmental Science,2022,5(10):1-11
[12]Yue Xiaoguang,Liao Yiyi,Zheng Shiyong*.The role of green innovation and tourism towards carbon neutrality in Thailand: Evidence from bootstrap ADRL approach [J]. Journal of Environmental Management,2021,8,1-9
[13]Cai Aixin, Zheng Shiyong*, Cai LiangHua, Yang Hongmei, Comite Ubaldo.How Does Green Technology Innovation Affect Carbon Emissions? A Spatial Econometric Analysis of China's Provincial Panel Data[J]. Frontiers in Environmental Science,2021,12(9):1-12 
[14]Wei Wang,Minxue Huang,Shiyong Zheng*,Liangtong Lin and Lei Wang.The Impact of Broadcasters on Consumer's Intention to Follow Livestream Brand Community.[J].Frontiers in Psychology,2022,12(1)1-11
[15]Wei Wang,Shiyong Zheng*,Relevancy or Diversity? Recommendation Strategy Based on The Degree of Multi-Context Use of News Feed Users[J]. Journal of Global Information Management,2022,9
[16]黄敏学,郑仕勇,王琦缘.网络关系与口碑“爆点”识别--基于社会影响理论的实证研究[J].南开管理评论,2019,02:45-60
[17]黄敏学,胡秀,郑仕勇.广告中产品信息呈现越精细越好吗?--可接近性可诊断性视角[J].营销科学学报,2020
[18]郑仕勇.房东网名对消费者入住意愿的影响研究[J].技术经济与管理研究,2021(04):32-35
[19]黄敏学,刁婷婷,郑仕勇.何种明星团队有助于电影成功?--适度的合作紧密性研究[J].珞珈管理评论,2018.4(1)
[20]Li Biqing,Zheng Shiyong*. Application Research of Intelligent monitoring system of Longsheng hot spring water temperature Based on IOT[J]. THERMAL SCIENCE,2019,5(23)
[21]Huang minxue,Hu xiu,Zheng shiyong.Is precise description in advertising always better than vague ones?-From an accessibility-diagnosability theoretical perspective[J].Journal of Contemporary Marketing Science ,2021,4(2):238-259 
[22]Liu Jianjun,Pan Haili*,Zheng Shiyong.Tourism Development, Environment and Policies: Differences between Domestic and International Tourists[J]. SUSTAINABILITY ,2019,5(11)
[23]Li Biqing,Yang Xiaomei*,Zheng Shiyong. An Internet of Things-based Simulation Study on Lijiang River Water Environment Monitoring[J]. JOURNAL OF COASTAL RESEARCH,2018,3
[24]Wang Jintang,Liao Junyun*,Zheng Shiyong.Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics [J].SUSTAINABILITY ,2019,11(17) 
学术著作
科研项目

2022-至今,中国博士后科学基金面上项目:网络效应视角下的在线医疗社区医生参与行为机制研究,主持,在研;

2022-至今,广西哲学社会科学规划研究课题:乡村农文旅高质量融合促进乡村振兴的路径创新与政策优化,主持,在研;

2020-至今,广西科技基地和人才专项:直播电商中用户信息分享激励机制研究--基于社会资本视角,主持,在研;

2021-至今,广西十四五教育科学规划重点课题:信息技术环境下的学习社群对用户在线学习行为的影响研究,主持,在研;

2021-至今,广西十四五教育科学规划重点专项课题:短视频分享对来华留学生中华文化认同的影响研究--以抖音为例,主持,在研;

2022-至今,广西十四五教育科学规划重点专项课题:研学旅行高质量发展促进乡村振兴的模式机制研究,主持,在研;

2022-至今,广西学位与研究生教育改革课题:广西地方高校研究生创新能力和实践能力培养研究,主持,在研;

2022-至今,广西本科教学改革项目:线上线下混合教学模式下市场营销专业课程思政建设研究,主持,在研;

2018-至今,国家自然科学基金面上项目:自我意识视角的产品分享激发:从污染效应到幸福感的反转,参与,在研;

2016-2020国家自然科学基金面上项目:“移动时代全景营销模式:三元交互协同与产品一体化情感激发”,参与,结题

2016-2018,广西高校中青年教师基础能力提升项目:“基于语义技术的农产品电子商务平台的设计开发”,主持,结题;

知识产权
联系信息

手机微信同号18777406155 Email: shiyongzheng123@whu.edu.cn

欢迎并优先考虑具有以下特点的同学: 1.擅长沟通、若具有较好英语基础则更好 2.心理素质较好、目标明确、执行力强 3.至少具有一项运动爱好或特长,比如会打王者,闲暇时能带我上分(^-^

常用链接
https://www.researchgate.net/profile/Zheng-Shiyong